Tagged with video strategy

Video: Trust in an AI Video World 23:52

Trust in an AI Video World

AI, Video, Trust: can you pick only two? As AI-generated video becomes indistinguishable from produced content, the question of trust has moved from philosophical to operational. Lev Cribb brings a framework-heavy, evidence-driven analysis of where AI use in video preserves audience trust, and where it quietly erodes it. He maps the hype cycle and names where the risks are real.
Video: Amanda Gandolpho: Don’t Brief a Format, Brief a Feeling 14:29

Amanda Gandolpho: Don’t Brief a Format, Brief a Feeling

Amanda Gandolpho, Head of Content and Design at Rituals, starts every video brief with one question: what should people feel? At Unilever and Swapfiets she shaped video from the Super Bowl to five-second organic social. She shares how Swapfiets traded freedom for reassurance in a crowded bike category, why in-house creatives keep a brand coherent, and why video asks a brand to take a stand.
Video: Laurence Paquette, former VP Marketing & Brand Vestas 08:23

Laurence Paquette, former VP Marketing & Brand Vestas

Laurence Paquette spent 15 years at Vestas, rising to VP of Marketing and Brand, and used video to make products that exist only on paper feel real, from prototype builds to 100-metre blades tilted 45 degrees on Portuguese roads. She also covers provocative policy videos, managing video at global scale, building a personal brand on camera, and why authenticity matters more as AI grows.
Video: Meet the Video Changemakers 47:21

Meet the Video Changemakers

Video changemakers build their roles without permission, and often without a title. Marius Plenker of Allianz, George Mole of Bird & Bird and Benjamin Hunnerup Faltz of Saxo share how they won trust at the top, made the case for video with data, and learned when to say no. They also compare life as an in-house agency with moving from production to strategy. Moderated by Dan Duffett.
Video: The Hyper-Efficient CMO 25:55

The Hyper-Efficient CMO

Rasmus Leth Skjoldan didn't just add AI to his marketing stack: he rebuilt it around it. In this session, he walks through how he architected a fully AI-enabled marketing funnel and how video feeds directly into his AI environment. A practical, systems-level look at what marketing leadership actually looks like when you stop treating tools as isolated and start treating them as infrastructure.
Video: Video: The Marketing Leaders' Perspective 38:20

Video: The Marketing Leaders' Perspective

What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between what video is asked to do and what it's actually set up to achieve.

Video: Rasmus Leth Skjoldan: How One CMO Rebuilt the MarTech Stack Around AI 09:51

Rasmus Leth Skjoldan: How One CMO Rebuilt the MarTech Stack Around AI

Rasmus Leth Skjoldan, CMO at Hello Retail, shares how he rebuilt his MarTech stack around AI from the ground up, and why he stayed hands-on rather than delegate. Drawing on TwentyThree's AI features, he shows how long-form video now feeds an automated content pipeline, generating chapters, blog posts and cross-channel assets without a specialised team for each platform.