Tagged with  Toke Mølgaard

Video: When Video Becomes Default 40:15

When Video Becomes Default

GS1 and PwC aren't the first names that come to mind when you think "exciting video brand." GS1 runs the barcode standard; PwC is one of the Big Four. These are large, respected, traditionally serious organizations that have quietly built genuinely mature video practices. This conversation makes that maturity visible, and unpacks what other companies in similar positions can take away.
Video: Toke Mølgaard: Surprise Your Audience and They Will Listen 11:13

Toke Mølgaard: Surprise Your Audience and They Will Listen

Toke Mølgaard leads communication at GS1 Denmark, part of the global non-profit that sets the barcode and supply chain data standards used by more than 15,000 Danish companies. He explains how an in-house team and support staff on camera make a nerdy topic surprising, how webinars that people stay for cut support calls, and why personal video is the next step for customer support.