Tagged with Jon Mowat

Jon Mowat: The Strategy Behind Video That Drives Decisions

A video that keeps people watching is not the same as one that makes them act. Jon Mowat, founder of Hurricane Media, spent 15 years at the BBC and now makes video for NATO, BMW and the World Health Organization. In this interview, Jon explains why B2B video should be distinctive instead of just different, why saying less converts better, and why the best way to start is small and fast.

39:26

Designing Video that Drives Decisions

Great video gets attention. Great stories get remembered. But is that enough? This engaging talk reveals the hidden psychological forces that determine what people decide to do, and gives filmmakers practical ways to build decision design into their content. Go beyond engaging your audience and learn how to change their decisions.

39:41

The Video Agency is Now

Agencies that only offer production are losing ground to a new breed of Video Agency: one that works on retainer and guides clients across all their video needs. Just as the digital agency consolidated into a single dominant model, video is now doing the same, and the opportunity belongs to those who move first. A practical playbook turns the model into action.