Tagged with martech - TwentyThree

Laurence Paquette, former VP Marketing & Brand Vestas

Laurence Paquette spent 15 years at Vestas, rising to VP of Marketing and Brand, and used video to make products that exist only on paper feel real, from prototype builds to 100-metre blades tilted 45 degrees on Portuguese roads. She also covers provocative policy videos, managing video at global scale, building a personal brand on camera, and why authenticity matters more as AI grows.

25:55

The Hyper-Efficient CMO

Rasmus Leth Skjoldan didn't just add AI to his marketing stack: he rebuilt it around it. In this session, he walks through how he architected a fully AI-enabled marketing funnel and how video feeds directly into his AI environment. A practical, systems-level look at what marketing leadership actually looks like when you stop treating tools as isolated and start treating them as infrastructure.

38:20

Video: The Marketing Leaders' Perspective

What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between what video is asked to do and what it's actually set up to achieve.

09:51

Rasmus Leth Skjoldan: How One CMO Rebuilt the MarTech Stack Around AI

Rasmus Leth Skjoldan, CMO at Hello Retail, shares how he rebuilt his MarTech stack around AI from the ground up, and why he stayed hands-on rather than delegate. Drawing on TwentyThree's AI features, he shows how long-form video now feeds an automated content pipeline, generating chapters, blog posts and cross-channel assets without a specialised team for each platform.