Russel Henely - How to Get Started With Video

Okay, so my name is Russel Henely. I'm an enterprise account executive for Marketo in London, and I'm here looking after a handful of customers and prospects that I've got visiting from Europe to sort of learn a lot more about what Marketo can do. So we were talking a little bit about before about how you just use video. Yeah, I did my first video on Friday. Why do you think it's important, from a sales perspective? So for myself, the reason I think it's important more than anything is that, you know, first I don't use PowerPoint because I find it very impersonal and very dry. And the beauty about, you know, connecting to somebody and actually having a conversation with them being passionate is you can get that passion over. And I joined Marketo for a piece of technology which we sort of had before, and we've now really going to be telling a big story on this this week. And I'm really passionate about that, and that's why I joined, and I wanted to get that across. And the only way you can do that is in a personal conversation. You can't do it on a PowerPoint. You can't do it in an email. You can't do it in a letter. You've got to talk to somebody. And if you can get that across, video in the right way, I think, can do it. And we've got a bit of a push in the office, a bit of competition going on about who can do the most engaging video. So it's the reason we do it. And I wanted to do it literally the day before here because of the launch of the Sales Engage Tool. Awesome. So as you're selling to people to use Marketo, have you seen more of an emphasis on using video and engaging people? Yeah, absolutely. Actually, yeah. I'd say my feeds in LinkedIn, the email stuff I get coming in now, we're getting little embedded video, which is really cool. You know, quite a quick capture of where I've said, oh, that's interesting. That grabbed my attention. And the LinkedIn video thing has gone crazy. So we see that all the time. And again, I like it when you get a bit of a story coming on. So come back next week and watch the next next installment, which I haven't quite gotten, you know, I haven't done one. I haven't done that yet. But that's you almost feel like you want to have a thread going through and tell a story over time. And I think that's what's interesting about video, which you don't really get in any other medium. It's not easy. So as you're selling in this upcoming year, what do you think the trends will be for marketing in general, video, whatever? I think there'll be a lot more, personally, I think there'll be a lot more short embedded videos in traditional communications. So I think we'll be sending that email that'll have a video and a bit of blurb. And that'd be great. Then I think you're going to get a lot more concise, simple messaging and sort of back done. Yeah, rather than, you know, it's a video I did on Friday, it's three and a half minutes long, it's too long. You want to get something across in a minute. So I think that's going to be in the moment. People are all just trying to get their feet wet and making mistakes. But yeah, it's it's you know, I'm lucky my son's a film producer. So he gave me some advice and said, you know, do this, do that. But there's still loads of you know, I'll do it differently. But it's that sort of you don't want to go too professional. You want it to be controlled and you want to deliver it in the right way. And you want to be able to get the information out. But you want the actual video to be compelling. And so you want it to be something which is personal. Yeah, and passionate. I think people think it's you know, you need a massive set up a kit, you need to invest a lot of time and it's very difficult to do. Mine took 20 minutes. I mean, I knew the story. So I talked about anyway, but we took me 20 minutes to set up play around with a few props I wanted to use and think, take the advice, my son, you get the lighting right. So my face was lit and the background was dark. And that made the video look stand out instead of being sort of a bit of a gray much. And then just do it. And you know, do it two or three times capture it, pick the best one load it and do it. So basically you make a mate you wish I hadn't done that too late. It's gone. And that's the thing I think you can get over that first hump of I need to share it. And if I don't share it, I'm just missing out on the opportunity and you watch it and you're going to do it again. So I think it's that fear is too difficult. I did mine on my laptop. I didn't need any special kit. I did it in the window of my house. So I had the right light on the laptop. It took me a couple of minutes to sort of.