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Interactive Keynote: Camera Love

Tue, 18 Jun 2024 13:19:48 GMT

Award-winning actress Puk Scharbau taught 600 TwentyThree Summit attendees to shine on camera in this interactive keynote.

The Psychology Why Video Works

Tue, 04 Jun 2024 11:15:46 GMT

Video marketing expert and founder of Hurricane Media Jon Mowat breaks down the why video can influence our emotions, and how marketers can leverage this effect.

The TwentyThree Summit 2024: Keynote - Video is Now

Tue, 04 Jun 2024 10:59:17 GMT

On Thursday, May 30, we took a leap forward in making video now in the annual TwentyThree Keynote.

Seminar: How Top Brands Increase Engagement With Video

Thu, 08 Feb 2018 14:16:04 GMT

Learn from top brands about how to best integrate video into your marketing strategy through expert insights and detailed use cases.

Speakers:

- Nikolaj Kirkeby, Brand, Marketing & Communications at Ernst & Young P/S: How to Use Video to Boost Engagement in B2B Marketing

- Casper Emil Rouchmann, Traffic Manager at Templafy: How to Market a Product Everyone Wants, but No One Understands

- Todd Patton, Head of Comms and Story at TwentyThree: Why Marketers Can’t Afford to Ignore Video in 2018

The Breakfast Seminar: How Top Brands Increase Engagement With Video was hosted on February 7, 2018 at TwentyThree HQ in Copenhagen, Denmark.

Uyen Tieu: Great Big Story (Full Interview)

Wed, 29 Nov 2017 09:41:17 GMT

Uyen Tieu, General Manager at Great Big Story, shares, how the company creates impact and meaningful content with video.

Carlos Gil - Komfo Summit

Mon, 11 Sep 2017 15:42:53 GMT

Carlos Gil is an Entrepreneur, Brand Marketing Executive, Start-up Founder, Social Media Strategist and Keynote Speaker.

TwentyThree Partners with HubSpot to Bring Video and Marketing Automation...

Wed, 21 Jun 2017 16:14:53 GMT

SAN FRANCISCO - TwentyThree, (twentythree.net) the leading video marketing platform, is pleased to announce an innovative cooperation with HubSpot to seamlessly bring video and marketing automation together.

50% of all website engagement is now from video, which means that brands are missing half of their attribution data to nurture and convert their users. This integration will allow marketers to track, automate, and manage all of their valuable video metrics.

“At HubSpot we've seen dramatic results when our customers combine video and marketing automation. This space is moving quickly and we're excited that TwentyThree are pioneering video marketing automation as a category. We believe that TwentyThree will create impressive results for our customers going forward,” said Brad Coffey, Chief Strategy Officer, HubSpot.

Using TwentyThree and HubSpot together, marketers can now:

Track and profile their video audience.
Collect leads via gated video forms.
Use powerful tools like, video email & landing pages, to integrate video into email marketing and nurture flows.
Integrate between the video marketing platform and marketing automation system.

“TwentyThree has built a really deep integration that enables HubSpot users to use video marketing in new ways. For example by building audiences and segments using video”, said Al Biedrzycki, Principal Tech Partner Marketing Manager, HubSpot.

Early customers include Branch and Universal Robots, all of which have seen a significant impact on conversion rates, enhanced data, and increased lead-generation through video. Universal Robots increased their month-over-month lead conversion rate by 50% percent simply by using TwentyThree to convert viewers into leads.

“The 50% increase came with the same amount of traffic and the exact same videos -- just by flipping a switch,” said Christian Johansen, the Digital Marketing Specialist at Universal Robots.

The video marketing automation release of TwentyThree is launched in correlation with the first ever conference on video marketing automation, Video Marketing Automation Week, featuring more than 15 speakers from HubSpot, Branch and EY; along with thought leaders like GrowthHackers’ Sean Ellis, Martech’s Scott Brinker and Forrester’s Nick Barber.

“The old marketing saying about not knowing which half of your marketing spend is going to waste is still uncomfortably true. Too often marketers count likes, shares and plays rather than the true performance of activities,” said TwentyThree CEO, Thomas Madsen-Mygdal. “TwentyThree changes that by enabling detailed playback tracking and viewer profiling; through effective conversion tools within video players; and by integrating this data deeply into marketing automation flows.”

Learn more at vmaweek.twentythree.net and www.twentythree.net

TwentyThree™

TwentyThree, The Video Marketing Platform, is the innovator in video marketing. Our video marketing platform is used by hundreds of leading digital marketers globally to run and optimize their video across social and inbound platforms. Our upcoming video marketing automation release is already increasing lead-gen by 50% at early preview customers.

Key learnings from the 2017 TOPO Summit

Wed, 19 Apr 2017 00:52:03 GMT

Andy Crestodina on the video for CRO

Sun, 02 Apr 2017 13:40:16 GMT

Andy Crestodina of Orbit Media Studios shares the reason one should use video on ones website.
"Text is for search engines -- video is for humans."

Sneak peek into predictions for 2017

Wed, 21 Dec 2016 17:48:57 GMT

Predictions for 2017

Wed, 21 Dec 2016 17:43:14 GMT

We asked the industry experts what they believe will be the most common trends for 2017. Here's the mashup.

Video Is The Future

Wed, 14 Dec 2016 17:03:28 GMT

Jeff Bullas, Jonathan Forester, Joe Pulizzi, Michael Brenner & Rob Newlan on the power of video.

Mashup from chats at Inbound

Thu, 24 Nov 2016 16:53:56 GMT

Mashup from chats with the brightest marketing minds from Inbound16, Hubspot's conference in Boston.
Catch the full length chats with Sarah Cooper, Doug Landis, Mitch Joel, Brian Fanzo, Brandon Houston, Gabe Wahhab, Teruna Shah, Chris Brogan, Doug Kessler and Jessica Meher.

Brian Fanzo's hot tips on getting started with video

Thu, 24 Nov 2016 12:40:37 GMT

In this interview, Brian Fanzo, shares his 3 tips to marketers for getting started with video.

Brian Fanzo talks fast and tweets faster! A proud pager wearing millennial, he is a keynote speaker and founder/CEO of iSocialFanz LLC; a social strategy consulting agency. He calls himself a “Change Evangelist helping enterprise technology companies utilize new technologies such as Social, Mobile, Analytics and Cloud Computing to be more productive and become more involved in their communities as a social business.”

Brian’s #ThinkLikeAFan philosophy has powered first-of-their-kind storytelling campaigns for many Fortune 50 enterprise companies leveraging Periscope, SnapChat and Facebook Live under the username @iSocialFanz. He was recently awarded the Top 25 Social Business Leaders of 2014 by The Economist Intelligence Unit and has been nominated for the first ever #ShortyAwards Periscoper Of The Year 2016.

Get to know Brian and check out his blog, or follow him on Twitter, LinkedIn, Instagram, YouTube or find him in Snapchat under @ISocialFanz.

Andy Crestodina shares why you should use video to optimize your conversion rate

Tue, 25 Oct 2016 11:20:38 GMT

We went to B2B Marketing Forum in Boston last week, and sat down with Andy Crestodina to get his best tips on how to optimise conversion rates. Watch the full interview here to hear all his secrets.

Michael Brenner - Brands doing content marketing have to figure video out!

Mon, 24 Oct 2016 15:50:57 GMT

In this interview Michael Brenner is sharing his views on online video.

Michael Brenner is the CEO og Marketing Insider Group and Author of The Content Formula. Brenner is recognized as a Top CMO Influencer, Digital Marketing, Content Marketing, and Social Business Marketer.

GoAnimate's Stacy Adams on how to take full advantage of video

Thu, 13 Oct 2016 14:05:20 GMT

Stacy Adams is the Head of Marketing at GoAnimate. In this video she shares her perspectives on how to take full advantage of video.

Stacy is the head of marketing at GoAnimate, one of the most popular tools for producing and sharing professional-looking videos online. She has over 20 years of B2B and B2C marketing expertise for a variety of technology companies. Stacy is passionate about emerging technologies and how marketing must respond to an ever-changing array of devices and channels.

Chad Pollitt's rule of thumb for a successful content strategy

Tue, 11 Oct 2016 16:07:06 GMT

In this interview Chad Pollitt stresses the importance of research for a successful content strategy.
"Research leads to strategy which defines everything you're going to do like promotion and creative -- and then measure. Take what you get from the measurement and double down on what worked and stop doing what didn't. Rince and repeat."

Jeff Gothelf's 3 tips: How you build a culture for successful software...

Tue, 11 Oct 2016 11:16:54 GMT

Jeff Gothelf is a lean UX advocate, UX designer and information architect.
Jeff Gothelf has spent a 14 year career as an interaction designer, Agile practitioner, user experience team leader and blogger. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the O’Reilly book (2013), Lean UX: Applying lean principles to improve user experience (www.leanuxbook.com).

In this interview, Jeff gives 3 hot tips on how to make your organisation think differently to succeed in software development.
Humility, trust and accountability; giving them a mission that isn't feature specific but more customer centric.

Brian Fanzo: ''Press the button first’’

Thu, 22 Sep 2016 14:11:36 GMT

Brian Fanzo, the leading digital storyteller shares his tips on video.

Which social app are you?

Thu, 22 Sep 2016 14:54:39 GMT

Have you ever been curious which social app is your twin? That's what we went to find out at the biggest Social Media Marketing summit in Scandinavia - Komfo Summit 2016.

Moz founder Rand Fishkin on the power of video.

Thu, 08 Sep 2016 20:00:27 GMT

Rand Fishkin, the founder of Moz explains how video can improve your brand recognition. "Video has unique powers, the memorability is unmatched."

We had the chance to interview Rand during the Content Marketing World 2016 in Cleveland, Ohio. For more interviews with top content marketeers check out here

Slack and MailChimp on why empathy at work is important

Tue, 20 Sep 2016 09:31:49 GMT

During The Conference 2016 we sat down with Leah Reich, Senior User Researcher from Slack and Lain Shakespear, Corporate Citizens Manager from Mailchimp to find out more what does it mean to be an emphatic company.

Who are you wearing at the CMWorld 2016?

Wed, 07 Sep 2016 23:41:09 GMT

The TwentyThree team roll out the red carpet at #CMWorld. Check out the exclusive interviews live from the world's largest content marketing conference.

The 4 ingredients for viral marketing

Fri, 09 Sep 2016 00:01:55 GMT

Bryan Kramer, the President and CEO of PureMatter shares some of his thoughts on what makes viral content a success.

We had the chance to interview Bryan during the Content Marketing World 2016 in Cleveland, Ohio. For more interviews with top content marketeers check out here

Joe Pulizzi on the challenge of content strategy

Wed, 22 Jun 2016 13:46:33 GMT

Joe is a content influencer and he talks about the challenges of creating content that can cut through all the noise and clutter to reach the right audience. A lot of companies don't have a content strategy so they first need to find out why they're creating a strategy for content. Whether it is to drive sales or increase customer loyalty companies need to reflect on what they want to achieve with content.

Marketo's master plan for video marketing

Thu, 08 Sep 2016 22:49:28 GMT

Ellen Gomes, Leading Content Marketer at Marketo shares some tips how to use video for your video marketing. 'Video cuts trough the mass of content, it is authentic.''

We had the chance to interview Ellen during the Content Marketing World 2016 in Cleveland, Ohio. For more interviews with top content marketeers check out here

TwentyThree Launch Keynote

Thu, 21 Jul 2016 12:43:31 GMT

Watch the live keynote from our launch event and find out how TwentyThree is helping businesses to make better video marketing.

Post-interview magic with Jeff Bullas

Thu, 21 Jul 2016 12:43:16 GMT

Jeff is a blogger, writer, strategist and speaker. He is working to optimize and promote content and channels of various companies and managers.

He is rated as the # 1 "Content Marketing Influencer" globally in 2014
He is listed as # 1 Content Marketing Influencer of Onalytica - 2015
Forbes has rated him as the #8 of The World’s Top 40 Social Marketing Talent” – 2014
Listed as "20 Digital Marketing Experts two Follow on Twitter" by Inc.com - 2015
His blogg gets over 5 million page views in the year
The blog is read in over 200 countries
Over 350,000 Twitter followers

Martijn Scheijbeler - The Next web

Thu, 02 Jun 2016 09:43:32 GMT

With video you can be much more personal as a company. Martijn is the Director of Marketing at Next Web and for him video makes it easier for a company to connect with people on a more personal level. Instead of making corporate videos companies can now show what they are working on in a much more personal format.

The Future of Digital Marketing - Bob Egner from EPiServer

Tue, 26 Apr 2016 14:26:27 GMT

Bob Egner, VP of product management, shares EPiServer's vision of how his team will shape tomorrow's solutions for digital communication.

During his talk he covers various topics such as how we use data of our customers, partners, customer surveys. Bob also presents his own analysis of how the market would evolve further and the possible EPiServer strategy.

Eric Muntz, VP of Product - MailChimp

Wed, 30 Sep 2015 17:07:24 GMT

More than 9 million people and businesses around the world use MailChimp. Eric Muntz the Vice President of Product talks through his thoughts on everything from design, process and project management - through the eyes of MailChimp's growth and success. One aspect is trust which is important internally and in presenting your product externally. Another one is the notion of one size fits all and how that does not apply in the design process of building a product.

What are you looking forward to during this year's CMW?

Wed, 07 Sep 2016 13:57:02 GMT

We asked what do Content Marketing World's 2016 attendees' expect from this year's conference. Tune in to hear what they have to say!

Learn how we are using TwentyThree for our marketing strategy

Wed, 22 Jun 2016 21:08:58 GMT

Maria Salgado, Head of Online at TwentyThree will tell you more how we are using the video marketing platform for lead generation, conversion, retention and live video.

Watch the full live keynote from our launch event and find out how TwentyThree is helping businesses to make better video marketing: http://video.twentythree.net/twentythree-launch-keynote

Joakim Christoffersson, UX/UI Design Specialist - Volvo

Mon, 05 Oct 2015 09:16:34 GMT

In 2017, Volvo will be the first car manufacturer to put real users in self-driving cars on public roads. Joakim is the lead designer for Volvo's digital user experience, and share some of his learnings with us.