Possibilities of virtual reality
2016 - the year of Virtual Reality. Mads Troelsgaard, Marketing & Business Development Manager at Unity Studios will dive into the capabilities of this growing technology.
''The founders of Unity Technologies created Unity Studios in 2008, as a development and consulting company of interactive 3D applications that primarily work with the Unity technology. We create tailor made solutions that support or optimizes our clients value chain – typically for either sales and marketing, product development, or internal training and analysis''. See more here
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Internet Week DenmarkView transcript
This is the Construct. It's our loading program. We can load anything from clothing to equipment, weapons, training simulations, anything we need. Right now, we're inside a computer program? Is it really so hard to believe? Your clothes are different, the plugs in your arms and head are gone. Your hair has changed. Your appearance now is what we call residual self-image. It is the mental projection of your digital self. This... this isn't real. What is real? How do you define real? If you're talking about what you can feel, what you can smell, what you can smell. What you can taste and see, then real is simply electrical signals interpreted by your brain. This is the world that you know. The world as it was at the end of the 20th century. It exists now only as part of a neural interactive simulation that we call the Matrix. You've been living in a dream world, Neo. This is the world as it exists today. Yikes! We're not quite there yet. But the thing is, we are moving towards it, in a way. Hopefully not the future as it seems. We presented it in the last part. But right now we are digitizing the world. And we're expanding the world with new virtual worlds, imaginary worlds. Today, the way we digitize it, Google already did it with Google Earth, Google Street View. That is, of course, static images we can move around in. We also see 3D scanners where you can scan an object. A couple of months back, I talked with a guy who scanned an airplane. He was not able to get, this airplane company was not able to get the Boeing cap drawings. So they had to scan it. So they 3D scanned it with a 3D scanner. To get a model of it, they could work with. We can also scan that chair and take a 3D printed if we like to. Within the next year or two, our mobile phones will have more cameras in it and depth sensors as well. So we can start scanning objects like a coffee cup and, of course, 3D print it. So we are going in this direction. But hopefully not as dark as the Matrix seems. And of course, there's like 100 years before we're there. Yeah, that's me. Born in Aarhus. I'm 35 years old. And I'm a tech freak. I am an engineer. I got the t-shirt. Furthermore, and more important is that I work at Unity Studios. And I've been doing that for three years now. Just became CEO. At Unity Studios, we create interactive, 3D interactive applications for large companies. Such as P&G, Volkswagen, AXENOVA, Microsoft. Etc. We focus on virtual reality and augmented reality applications and also interactive installations. Everything we do, we do in a game engine called Unity. How many of you know Unity? Wow, fantastic. We are owned by the three founders of Unity Technologies. That's why we work in Unity. And as you probably know then, one of the good things about Unity is that we can go to a lot of different platforms. So, 2016, the year of virtual reality. A lot of newspapers have been saying that. I can say it again. It's like we've been here before. But this time, it's different. And why is that? The technology is a lot better now. We got mobile phones, which we can see later. We have some deep-vision places. Some of the talkers also brought some headsets we can try on. Furthermore, why is it now? It's because huge companies are making extremely large investments in this area. They want it. They're creating a technology push within this area. So, what does this provide of opportunities for construction and architecture? Steven talked a bit about it earlier. And we're going to hear more about it later. Our point of view is we can make it interactive. We believe that taking virtual reality into this area, we can increase stakeholders' understanding of the actual project. And that's all kind of stakeholders. Owners, buyers, customers. Engineers. And this should optimize the process as we think. Like get early and accurate feedback from relevant stakeholders. Furthermore, by doing this, we can... have clarity and visibility throughout the whole project. We can offer... That's what we can do. Instead of just visualizations, we can make them interactive. So, we can peel off layers, show key selling arguments inside a building. We can change the layout, change the floors real time. Paint walls. Move furnitures around. And we believe that this can... We're also going to hear more about that case a little later from Jesper from Evocon. But we believe that you will get a faster and more confident decision process during development. And of course, as we're going to hear later as well from CAD Design. We believe that that could support the sales and rental process before even the first break is late. What's the reality? Some people say that it's a problem. That it's a single user experience because you're locked in this headset. It is. But there are ways to get around that. You can stand in a crowd where you experience it. This one is in front of a wall. But we can actually control where people look from a device or a different screen next to it. So, you can actually guide the user around so you can see what he's seeing. You can guide him to experience the whole building and interact with the building at the same time as you're standing next to him. Also, as we see from the gaming world. There's of course multiplayer games. So, we can actually also meet at the front of the building even though you're in New York. And your colleague is in Copenhagen. You can still meet in this world and talk about it and learn about the building in real time. Then. What's also happening right now, which was also talked about a few minutes ago. Is that we can also digitize existing buildings. And that's more for the real estate right now. This is a camera from a company called Matterport. Which we've been working for the last one and a half year. This camera scans an existing building. It could be an office building. And makes a 3D model of it. Which you can explore. This makes perfect sense if you are in Chicago and want to buy an apartment in Honolulu. Then you can browse through these apartments. Walk around in them. See them before you actually consider going there. We also have a demo where you can try this afterwards. Another possibility is combine augmented reality with virtual reality. Augmented reality can add extra dimensions to your physical material. So if you have a poster or something like that. You can make it alive. By holding a device over it as we see here. So it pops up. We can also interact with this 3D model that pops up. You can actually. Of course you can turn it around and stuff. But we can also change the furnitures and stuff like that inside of it. And the cool thing is that once we do that. We can actually if we do it with our phone. We can take the phone into Google Cardboard. And try to experience a walk around in the apartment afterwards. And experience the apartment in virtual reality. So that's the combination of it. Augmented reality headsets. I'm not going to talk so much about that. Because Jesper Mosegård is coming later to talk about these technologies. But they are coming. They're not as developed as virtual reality headsets is today. But the HoloLens is sending out. We should get one within a couple of months. And then we got the Dacry over there. Helmet for the industry. We got Meta 2 here. And then we got Magic Leap. Which we don't know much about. But they just got 800 million dollars. And I think Google is one of the largest investors in Magic Leap. We don't know what it's about. But it should be very cool. Apparently. So what is. Why use virtual reality? Also in construction and architecture. Well. It's because of the experience. People feel something. You get the presence experience of being there. People have funny reactions to it. But the thing is. At the end of the day. We take decisions with our feelings. Even though we would like. To say we take decisions with. Our cortex. Brain. We actually. Take the big last decisions with our feelings. And that's where virtual reality can help. Can you please tell what's inside this glass right there? I don't know. I don't know. But that's the thing. So. The last thing I'll say. Is that let's create a brighter future than the matrix. Thank you.