Lärarkanalen

Hi, my name is Johan Thursson. I work at Läraförbundet, the Swedish Teachers Union. We're the largest organization for Swedish teachers and we work a lot with video and film. From 2013 to 2014, we had growth in viewers of over 200 percent and we can see now that the growth continues. Today, our audience expects the possibility to take part in live events. That's why we want to be in the forefront using TwentyThree to go live. With live, people can also participate. They can talk to us with Twitter or chat during our live event. A live event has a very long lifetime. We can see that events broadcasted two, three years ago still has a great audience. A live stream on TwentyThree is automatically recorded and is available directly to watch after the live event. This gives us time to focus on doing a great job on communicating the event before and after instead of spending a lot of time with technical stuff. Before, we had to use different kinds of platform to get both live and on demand, but now we can get it all at the same time on TwentyThree video. One thing that is really exciting is the possibility to use mobile devices to go live on the web. It's just two clicks away to broadcast from anywhere we want. We want to be a modern union and we want to communicate in modern ways.