Interview with Designit at #IWDK

You had a really great one-liner that a lot of people paid notice to. It said, Design is attention between yesterday and tomorrow. Can you elaborate a little bit on that one? Yeah, it's about when we at Designit want to design meaningful, valuable and powerful experiences for the users. We need to understand their current situation, their current lives, their felt life experiences in order to meaningful changing them with technologies. When we are designing products, we are changing people's lives. So we need to understand their current lives in order to meaningful changing them, changing their lives to a better way to improve their lives, bringing value and meaning to their lives and their ways of interacting with the products and a service we design. Great stuff. Thank you so much.