On-demand

How to create successful webinars in Financial Services

Webinars have had a fundamental impact on our way of communicating allowing us to bring people together digitally. Naturally, this applies to financial services as they are undergoing changes, and in fact, financial services produce 14% of all webinars.

The webinar attendance rates of the financial services sector have an average of 61%, while the average webinar attendance rate across industries is 46%. Therefore it is important for you to be using webinars to your advantage. However, setting up a webinar contains many steps from arranging the webinar, finding speakers, promoting it and following up on the outcome after the event can be time-consuming. Join the webinar, where we will guide you through the necessary steps. 

In this webinar we will cover:

  • How to get started with webinars and get the right setup and attitude?
  • Insights on gaining value from your webinars in the Financial Services space beyond your live stream
  • The importance of having control over your data

This session will include David Scholtz, COO at mallowstreet, who has great experience within consumer and business technologies, Richard Nolan, founder of FSMarTech, who is an expert within financial services marketing and the technology, and Jeremy Stinton, Head of UK for TwentyThree, who will share his knowledge about distributing content and measuring effectiveness within Video Marketing

The webinar is aimed at marketers in the financial services space. At the end of the session, you will be able to ask questions for the speakers.

If you are looking to improve the digital journey for your audience, or you want to create more effective webinars that stand out, do not miss this informative and valuable session. 

Jeremy Stinton
Head of UK, TwentyThree
Jeremy has spent his career in the video, webinar and digital marketing space, helping enterprise organisations be successful with their strategies. His work spans video producer and video strategist on high-performing YouTube campaigns, before spending the last 7 years helping enterprise clients implement the right video marketing technology.
David Scholtz
COO, mallowstreet
David joined mallowstreet in 2012 as Product & Strategy Director and later as the COO. He is responsible for the strategic direction of the tech development, office operations and is the Money Laundering Reporting Officer. David is known as an ‘early adopter’ of new tech and is keenly interested in the intersection of consumer and business technologies. He has a degree in Psychology and has spent most of his career focusing on the internet and online business.
Richard Nolan
Founder, FSMarTech
Richard has spent most of his career helping to build marketing communities within the financial services sector. A marketer by background with an interest in all things tech – Richard has planned, promoted and delivered hundreds of business events, ranging from small workshops and webinars to annual award dinners. Richard recently launched FSMarTech, an online community that supports our understanding of financial services marketing and the technology that is used to deliver it effectively.

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