We have been sending words of news on the web since we started.
There are pictures of people living and starting to come online.
We found the energy to film something and get the dynamic to happen.
So it is quickly shown on the website.
We could not stop there.
It was quite simple, the dynamic of trying to film with your mobile phone and see it posted there,
that got us to start with Madbio.
Apart from the fun, we have also got some
interesting things to work with.
We can use it to keep our customers.
There is a lot of interest in sending a link in a news feed.
But at the same time we can also use it to get new customers.
The effect on the customers has been very user-oriented.
What kind of tools do you use?
What kind of tools do you use?
How do you clean them?
We have seen that there is something to learn from the learning process for all Danes.
How do I do this?
We can see that they watch these videos.
They watch them almost to the end, because we have a high amount of time to record them.
They comment on them and ask questions if there is something they are not quite familiar with.
The interesting thing about small videos on the internet is that there is an incredibly fast response,
whether it is good or bad.
If you cut away from washing your fingers while you are cooling,
they get very surprised and say, hey, you have to be careful with salmonella.
So there is a content arrangement in relation to the news feed,
where there is never a response.
Even though I write my phone number in the news feed to 40,000 customers,
no one calls.
That is what is going on on the internet.
The energy is something we develop by hand so we can see how people use the videos.
There are no backgrounds behind it,
except that we would like to share all the knowledge we have.
Now we can see after having used it for a while,
that something like regular teaching,
how to cut out a cooling,
or how to balance with that kind of thing, has been quite popular.
The cool thing about thinking fast, dynamic, low-practice and so on,
is that this is not a professional game we are making.
So when we made the DVDs that play together with the internet,
we looked for the hardest location in the garden.
And we ended up here in the children's classroom.
We converted it into a whole mountain-cubic, Grand Prix-like mini-studio,
with some wooden chairs and aesthetic decorations from our home kitchen.
And then we were driving with something that looked so heavenly.
The lesson we have learned from this,
is that the content is far more important than the form,
and that you can get really far on the litter,
just with a normal camera.
So it's something we call the superiors who have to follow what is happening right now.
Then we can't afford to pay 100,000 for a production day,
that can be finished in two months,
when they have finished the nuss with sound and light and so on.
It just has to be here now.
So rather than 80, 20, that is just really shaky, completely out of line.
That's probably the approach here.
It makes it a lot more fun for us, a big planer and not so much.
And it usually is like this, I write about a product primarily,
and then I have some extra information, including for example videos.
A link to a week's video.
And there I can see that the link is usually the one that is clicked the most.
Sometimes, even a single time,
there is a click ten times as much on this link,
as there is on the product itself, which I would like to sell.
But it's really good, because you get it in there, where you want it,
where you can advertise for the products you want to sell.
So it's super nice.
Now we're in the air with the fact that the users have uploaded their own videos,
that is, if you throw it away at home, then you film how to do it and upload it.
There is a whole lot of information from customer to customer,
which we are really looking forward to seeing develop.
But there is also a real sneak behind it.
Imagine how many videos I have already made or posts we have written,
and I have now closed all kinds of internal and external accounts to help us with it.
It would be really nice to get a hand-shake from the customers.
And I think that gives a lot of value to us as a company,
that we see that the customers also want to put some shares in the food bio-currency.
So we believe that it gives synergy, it gives value to the investors,
but it also gives value to the customers.
So that's really what we're here for.
