TwentyThree mail@twentythree.com https://video.twentythree.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss TwentyThree 23video video onlinevideo episodic no https://video.twentythree.com/files/rv119.70/sitelogo.gif https://video.twentythree.com http://video.twentythree.com/this-is-why-sound-in-your-videos-is <p>When people make videos, the first thing they think about is the image. Do I look presentable, what's in the background and more.<br /><br /> But what is often overlooked is acutally the sound, and sound quality whicvh plays a major role in videos.<br /><br /> No one wants to watch a good looking video with bad sound, while a good sounding video with a less good image quality is acceptable.</p><p><a href="http://video.twentythree.com/this-is-why-sound-in-your-videos-is"><img src="http://video.twentythree.com/49543313/58457066/270d5a84dcd5e3c50251e1ba927d6a01/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/58457066 Wed, 08 Apr 2020 12:00:00 GMT This is Why Sound in Your Videos Is so Important When people make videos, the first thing they think about is the image. Do I look presentable, what's in the background and more. But what is often overlooked is acutally the sound, and sound quality whicvh plays a major role in videos. No one wants to watch a good looking video with bad sound, while a good sounding video with a less good image quality is acceptable. When people make videos, the first thing they think about is the image. Do I look presentable, what's in the background and more. But what is often overlooked is acutally the sound, and sound quality whicvh plays a major role in videos. No one... TwentyThree 21:36 <p>When people make videos, the first thing they think about is the image. Do I look presentable, what's in the background and more.<br /><br /> But what is often overlooked is acutally the sound, and sound quality whicvh plays a major role in videos.<br /><br /> No one wants to watch a good looking video with bad sound, while a good sounding video with a less good image quality is acceptable.</p><p><a href="http://video.twentythree.com/this-is-why-sound-in-your-videos-is"><img src="http://video.twentythree.com/49543313/58457066/270d5a84dcd5e3c50251e1ba927d6a01/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p> Daniel Schougaard marketingexpertseries mes unmute http://video.twentythree.com/how-does-the-use-of-video-impact <p>Chad Rogers, Founder, CRO - Lemonlight Media, shares his insights on how Lemonlight Media handles the many opportunities with video. Chad talks about how many platforms use video natively now compared to 5 years ago, and how that impacts a company's strategy.</p><p><a href="http://video.twentythree.com/how-does-the-use-of-video-impact"><img src="http://video.twentythree.com/49543330/56931505/a7cb957fe6f4f5c4528b2b40bd3b81f4/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/56931505 Mon, 09 Dec 2019 11:27:00 GMT How Does the Use of Video Impact Your Strategy? Chad Rogers, Founder, CRO - Lemonlight Media, shares his insights on how Lemonlight Media handles the many opportunities with video. Chad talks about how many platforms use video natively now compared to 5 years ago, and how that impacts a company's strategy. Chad Rogers, Founder, CRO - Lemonlight Media, shares his insights on how Lemonlight Media handles the many opportunities with video. Chad talks about how many platforms use video natively now compared to 5 years ago, and how that impacts a... TwentyThree 06:46 <p>Chad Rogers, Founder, CRO - Lemonlight Media, shares his insights on how Lemonlight Media handles the many opportunities with video. Chad talks about how many platforms use video natively now compared to 5 years ago, and how that impacts a company's strategy.</p><p><a href="http://video.twentythree.com/how-does-the-use-of-video-impact"><img src="http://video.twentythree.com/49543330/56931505/a7cb957fe6f4f5c4528b2b40bd3b81f4/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> chad rogers Lemonlight Media marketingexpertseries mes http://video.twentythree.com/how-to-use-video-to-educate-people <p>Kerel Cooper, SVP, Global Marketing - LiveIntent, Inc., talks about using video to gain trust and credibility with potential customers by putting a face and voice to a name, and how they use video to educate people both internally and externally.</p><p><a href="http://video.twentythree.com/how-to-use-video-to-educate-people"><img src="http://video.twentythree.com/49543326/56807784/197dae43c4489f08c882d86fb8ac1397/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/56807784 Mon, 09 Dec 2019 07:40:00 GMT How to Use Video to Educate People Both Internally and Externally Kerel Cooper, SVP, Global Marketing - LiveIntent, Inc., talks about using video to gain trust and credibility with potential customers by putting a face and voice to a name, and how they use video to educate people both internally and externally. Kerel Cooper, SVP, Global Marketing - LiveIntent, Inc., talks about using video to gain trust and credibility with potential customers by putting a face and voice to a name, and how they use video to educate people both internally and externally. TwentyThree 04:58 <p>Kerel Cooper, SVP, Global Marketing - LiveIntent, Inc., talks about using video to gain trust and credibility with potential customers by putting a face and voice to a name, and how they use video to educate people both internally and externally.</p><p><a href="http://video.twentythree.com/how-to-use-video-to-educate-people"><img src="http://video.twentythree.com/49543326/56807784/197dae43c4489f08c882d86fb8ac1397/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p> Kerel Cooper marketingexpertseries mes http://video.twentythree.com/use-of-video-in-the-educational <p>Ravi Jain - Senior Associate Director, Digital Media and Web Development from Boston College talks about the use of video in the educational sector and what trends he sees coming up in the future.</p><p><a href="http://video.twentythree.com/use-of-video-in-the-educational"><img src="http://video.twentythree.com/49543328/56962922/82d53305f14f16f399e85a2a7110faed/standard/download-12-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/56962922 Thu, 05 Dec 2019 09:52:00 GMT Use of Video in the Educational Sector Ravi Jain - Senior Associate Director, Digital Media and Web Development from Boston College talks about the use of video in the educational sector and what trends he sees coming up in the future. Ravi Jain - Senior Associate Director, Digital Media and Web Development from Boston College talks about the use of video in the educational sector and what trends he sees coming up in the future. TwentyThree 12:40 <p>Ravi Jain - Senior Associate Director, Digital Media and Web Development from Boston College talks about the use of video in the educational sector and what trends he sees coming up in the future.</p><p><a href="http://video.twentythree.com/use-of-video-in-the-educational"><img src="http://video.twentythree.com/49543328/56962922/82d53305f14f16f399e85a2a7110faed/standard/download-12-thumbnail.jpg" width="75" height=""/></a></p> boston college marketingexpertseries mes ravi jain http://video.twentythree.com/darren-chait-co-founder-and-coo <p>Darren Chait, Co-Founder and COO - Hugo, shares his insights on using personal videos and how that will be a great tool in the coming years. He also talks about how using video in general mixed with social media can convey a strong message a lot easier than text and pictures.</p><p><a href="http://video.twentythree.com/darren-chait-co-founder-and-coo"><img src="http://video.twentythree.com/49543318/56840024/74dfe3f0bf286d13f3f01e657e518de9/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/56840024 Fri, 08 Nov 2019 11:54:21 GMT Darren Chait, Co-Founder and COO - Hugo Darren Chait, Co-Founder and COO - Hugo, shares his insights on using personal videos and how that will be a great tool in the coming years. He also talks about how using video in general mixed with social media can convey a strong message a lot easier than text and pictures. Darren Chait, Co-Founder and COO - Hugo, shares his insights on using personal videos and how that will be a great tool in the coming years. He also talks about how using video in general mixed with social media can convey a strong message a lot... TwentyThree 07:21 <p>Darren Chait, Co-Founder and COO - Hugo, shares his insights on using personal videos and how that will be a great tool in the coming years. He also talks about how using video in general mixed with social media can convey a strong message a lot easier than text and pictures.</p><p><a href="http://video.twentythree.com/darren-chait-co-founder-and-coo"><img src="http://video.twentythree.com/49543318/56840024/74dfe3f0bf286d13f3f01e657e518de9/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p> darren chait hugo marketingexpertseries mes http://video.twentythree.com/efrat-fenigson-co-founder-at-g-cmo <p>Efrat Fenigson, Co-Founder at G-CMO & Co-host of “Market Shift” videocast on Marketing and Strategy. Until recently she was the CMO of Airobotics, a drone tech startup. Efrat explains how she has been using video over the years and how she believes that video will continue to be used more and more prevalently. She also shares how she is using the momentum of Podcasting to expand into Videocasting, which offers the viewer an additional dimension compared to an audio-only experience.</p><p><a href="http://video.twentythree.com/efrat-fenigson-co-founder-at-g-cmo"><img src="http://video.twentythree.com/49543330/56923770/2b5e2e22fffe89e15c4797f1d52b6665/standard/download-12-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/56923770 Fri, 08 Nov 2019 11:53:51 GMT Efrat Fenigson Co-Founder at G-CMO Efrat Fenigson, Co-Founder at G-CMO & Co-host of “Market Shift” videocast on Marketing and Strategy. Until recently she was the CMO of Airobotics, a drone tech startup. Efrat explains how she has been using video over the years and how she believes that video will continue to be used more and more prevalently. She also shares how she is using the momentum of Podcasting to expand into Videocasting, which offers the viewer an additional dimension compared to an audio-only experience. Efrat Fenigson, Co-Founder at G-CMO & Co-host of “Market Shift” videocast on Marketing and Strategy. Until recently she was the CMO of Airobotics, a drone tech startup. Efrat explains how she has been using video over the years and how she... TwentyThree 14:34 <p>Efrat Fenigson, Co-Founder at G-CMO & Co-host of “Market Shift” videocast on Marketing and Strategy. Until recently she was the CMO of Airobotics, a drone tech startup. Efrat explains how she has been using video over the years and how she believes that video will continue to be used more and more prevalently. She also shares how she is using the momentum of Podcasting to expand into Videocasting, which offers the viewer an additional dimension compared to an audio-only experience.</p><p><a href="http://video.twentythree.com/efrat-fenigson-co-founder-at-g-cmo"><img src="http://video.twentythree.com/49543330/56923770/2b5e2e22fffe89e15c4797f1d52b6665/standard/download-12-thumbnail.jpg" width="75" height=""/></a></p> Efrat Fenigson marketingexpertseries mes http://video.twentythree.com/patrick-lee-former-ceo-co-founder <p>Patrick Lee, former CEO & Co-Founder of Rotten Tomatoes, shares how Rotten Tomatoes increased their audience size, and different tools to grow your own audience, depending on your product, service and industry.</p><p><a href="http://video.twentythree.com/patrick-lee-former-ceo-co-founder"><img src="http://video.twentythree.com/49543312/56832891/938191e80061853f97d4a3a1c7190a61/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/56832891 Tue, 22 Oct 2019 14:46:55 GMT Patrick Lee, Former CEO & Co-Founder - Rotten Tomatoes Patrick Lee, former CEO & Co-Founder of Rotten Tomatoes, shares how Rotten Tomatoes increased their audience size, and different tools to grow your own audience, depending on your product, service and industry. Patrick Lee, former CEO & Co-Founder of Rotten Tomatoes, shares how Rotten Tomatoes increased their audience size, and different tools to grow your own audience, depending on your product, service and industry. TwentyThree 08:56 <p>Patrick Lee, former CEO & Co-Founder of Rotten Tomatoes, shares how Rotten Tomatoes increased their audience size, and different tools to grow your own audience, depending on your product, service and industry.</p><p><a href="http://video.twentythree.com/patrick-lee-former-ceo-co-founder"><img src="http://video.twentythree.com/49543312/56832891/938191e80061853f97d4a3a1c7190a61/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p> marketingexpertseries mes patrick lee rotten tomatoes http://video.twentythree.com/jesper-toft-head-of-sales <p>Jesper Toft, Head of Sales Enablement & CRM - Avidly Denmark, talks about the power of video in sales, and how the use of personal videos can create a relationship with a customer before ever meeting face-to-face.</p><p><a href="http://video.twentythree.com/jesper-toft-head-of-sales"><img src="http://video.twentythree.com/49543329/56729483/608eb14ecbfd5cd818edc846944d2a4c/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/56729483 Thu, 17 Oct 2019 10:07:34 GMT Jesper Toft, Head of Sales Enablement & CRM - Avidly Denmark Jesper Toft, Head of Sales Enablement & CRM - Avidly Denmark, talks about the power of video in sales, and how the use of personal videos can create a relationship with a customer before ever meeting face-to-face. Jesper Toft, Head of Sales Enablement & CRM - Avidly Denmark, talks about the power of video in sales, and how the use of personal videos can create a relationship with a customer before ever meeting face-to-face. TwentyThree 23:46 <p>Jesper Toft, Head of Sales Enablement & CRM - Avidly Denmark, talks about the power of video in sales, and how the use of personal videos can create a relationship with a customer before ever meeting face-to-face.</p><p><a href="http://video.twentythree.com/jesper-toft-head-of-sales"><img src="http://video.twentythree.com/49543329/56729483/608eb14ecbfd5cd818edc846944d2a4c/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> jesper toft marketingexpertseries mes http://video.twentythree.com/ashley-faus-sr-manager-integrated <p>Ashley Faus, Sr. Manager, Integrated Media - Atlassian, discusses engaging with video, using analytics and how she thinks an in-house videographer will soon become a common role in any large organization.</p><p><a href="http://video.twentythree.com/ashley-faus-sr-manager-integrated"><img src="http://video.twentythree.com/49543322/56594352/6fdb8f5c23984db9bf0349908ab1b40b/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/56594352 Tue, 15 Oct 2019 10:00:00 GMT Ashley Faus, Sr. Manager, Integrated Media - Atlassian Ashley Faus, Sr. Manager, Integrated Media - Atlassian, discusses engaging with video, using analytics and how she thinks an in-house videographer will soon become a common role in any large organization. Ashley Faus, Sr. Manager, Integrated Media - Atlassian, discusses engaging with video, using analytics and how she thinks an in-house videographer will soon become a common role in any large organization. TwentyThree 12:24 <p>Ashley Faus, Sr. Manager, Integrated Media - Atlassian, discusses engaging with video, using analytics and how she thinks an in-house videographer will soon become a common role in any large organization.</p><p><a href="http://video.twentythree.com/ashley-faus-sr-manager-integrated"><img src="http://video.twentythree.com/49543322/56594352/6fdb8f5c23984db9bf0349908ab1b40b/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p> Ashley Faus marketingexpertseries mes http://video.twentythree.com/kathleen-booth-vice-president-of <p>Kathleen Booth, Vice President of Marketing - Prevailion, covers thinking about video first instead of last, and how to leverage video in a space were video is not commonly used.</p><p><a href="http://video.twentythree.com/kathleen-booth-vice-president-of"><img src="http://video.twentythree.com/49543324/56587481/97664e1bb483754cc20093586e53bb82/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/56587481 Sun, 13 Oct 2019 13:12:00 GMT Kathleen Booth, Vice President of Marketing - Prevailion Kathleen Booth, Vice President of Marketing - Prevailion, covers thinking about video first instead of last, and how to leverage video in a space were video is not commonly used. Kathleen Booth, Vice President of Marketing - Prevailion, covers thinking about video first instead of last, and how to leverage video in a space were video is not commonly used. TwentyThree 07:11 <p>Kathleen Booth, Vice President of Marketing - Prevailion, covers thinking about video first instead of last, and how to leverage video in a space were video is not commonly used.</p><p><a href="http://video.twentythree.com/kathleen-booth-vice-president-of"><img src="http://video.twentythree.com/49543324/56587481/97664e1bb483754cc20093586e53bb82/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p> Kathleen Booth marketingexpertseries mes http://video.twentythree.com/aaron-ross-co-ceo-predictable <p>Aaron Ross, Co-CEO - Predictable Revenue, and former Senior Director, Corporate Development & Acquisitions at Salesforce, shares his insights on how to generate sales in 2019, and how social media and video should be a big part of your sales strategy.</p><p><a href="http://video.twentythree.com/aaron-ross-co-ceo-predictable"><img src="http://video.twentythree.com/49543317/56560418/570c01289102b477bc55d3d56969f559/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/56560418 Fri, 11 Oct 2019 11:29:00 GMT Aaron Ross, Co-CEO - Predictable Revenue Aaron Ross, Co-CEO - Predictable Revenue, and former Senior Director, Corporate Development & Acquisitions at Salesforce, shares his insights on how to generate sales in 2019, and how social media and video should be a big part of your sales strategy. Aaron Ross, Co-CEO - Predictable Revenue, and former Senior Director, Corporate Development & Acquisitions at Salesforce, shares his insights on how to generate sales in 2019, and how social media and video should be a big part of your sales... TwentyThree 12:39 <p>Aaron Ross, Co-CEO - Predictable Revenue, and former Senior Director, Corporate Development & Acquisitions at Salesforce, shares his insights on how to generate sales in 2019, and how social media and video should be a big part of your sales strategy.</p><p><a href="http://video.twentythree.com/aaron-ross-co-ceo-predictable"><img src="http://video.twentythree.com/49543317/56560418/570c01289102b477bc55d3d56969f559/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p> aaron ross marketingexpertseries mes http://video.twentythree.com/brad-powell-business-video-coach <p>Brad Powell, Business Video Coach - Awesome Videomakers, covers improving video production and how he coaches people to be great in front of the camera. Additionally, he gives his insights on how video has evolved and will continue to evolve over the next few years.</p><p><a href="http://video.twentythree.com/brad-powell-business-video-coach"><img src="http://video.twentythree.com/49543317/55924291/80814ee7cc92753b38fbf3549204ddac/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/55924291 Mon, 07 Oct 2019 16:21:00 GMT Brad Powell, Business Video Coach - Awesome Videomakers Brad Powell, Business Video Coach - Awesome Videomakers, covers improving video production and how he coaches people to be great in front of the camera. Additionally, he gives his insights on how video has evolved and will continue to evolve over the next few years. Brad Powell, Business Video Coach - Awesome Videomakers, covers improving video production and how he coaches people to be great in front of the camera. Additionally, he gives his insights on how video has evolved and will continue to evolve over... TwentyThree 12:09 <p>Brad Powell, Business Video Coach - Awesome Videomakers, covers improving video production and how he coaches people to be great in front of the camera. Additionally, he gives his insights on how video has evolved and will continue to evolve over the next few years.</p><p><a href="http://video.twentythree.com/brad-powell-business-video-coach"><img src="http://video.twentythree.com/49543317/55924291/80814ee7cc92753b38fbf3549204ddac/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p> Awesome Videomakers marketingexpertseries mes http://video.twentythree.com/zachary-basner-director-of-inbound <p>Zachary Basner, Director of Inbound Training & Video Strategy - IMPACT shares his insights on the future of video, and how companies should get on board with making videos as soon as they can. Furthermore, he lets us know the power of what he calls the "80% video" and how it saves a lot of time when dealing with sales.</p><p><a href="http://video.twentythree.com/zachary-basner-director-of-inbound"><img src="http://video.twentythree.com/49543326/55920284/e2542ae273d2ae2a29702762bd5240ca/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/55920284 Thu, 03 Oct 2019 16:05:00 GMT Zachary Basner, Director of Inbound Training & Video Strategy - IMPACT Zachary Basner, Director of Inbound Training & Video Strategy - IMPACT shares his insights on the future of video, and how companies should get on board with making videos as soon as they can. Furthermore, he lets us know the power of what he calls the "80% video" and how it saves a lot of time when dealing with sales. Zachary Basner, Director of Inbound Training & Video Strategy - IMPACT shares his insights on the future of video, and how companies should get on board with making videos as soon as they can. Furthermore, he lets us know the power of what he... TwentyThree 09:56 <p>Zachary Basner, Director of Inbound Training & Video Strategy - IMPACT shares his insights on the future of video, and how companies should get on board with making videos as soon as they can. Furthermore, he lets us know the power of what he calls the "80% video" and how it saves a lot of time when dealing with sales.</p><p><a href="http://video.twentythree.com/zachary-basner-director-of-inbound"><img src="http://video.twentythree.com/49543326/55920284/e2542ae273d2ae2a29702762bd5240ca/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p> impact marketingexpertseries mes http://video.twentythree.com/michael-barber-svp-chief-creative <p>Michael Barber, SVP, Chief Creative Officer - Godfrey, shares his thoughts on how to generate leads through video, how to use personalized videos to get sales, and how using webinars can impact your company in a great way.</p><p><a href="http://video.twentythree.com/michael-barber-svp-chief-creative"><img src="http://video.twentythree.com/49543312/55914887/9bee323f3f41ee5e8ab77dd3098fd917/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/55914887 Thu, 26 Sep 2019 15:59:00 GMT Michael Barber, SVP, Chief Creative Officer - Godfrey Michael Barber, SVP, Chief Creative Officer - Godfrey, shares his thoughts on how to generate leads through video, how to use personalized videos to get sales, and how using webinars can impact your company in a great way. Michael Barber, SVP, Chief Creative Officer - Godfrey, shares his thoughts on how to generate leads through video, how to use personalized videos to get sales, and how using webinars can impact your company in a great way. TwentyThree 09:42 <p>Michael Barber, SVP, Chief Creative Officer - Godfrey, shares his thoughts on how to generate leads through video, how to use personalized videos to get sales, and how using webinars can impact your company in a great way.</p><p><a href="http://video.twentythree.com/michael-barber-svp-chief-creative"><img src="http://video.twentythree.com/49543312/55914887/9bee323f3f41ee5e8ab77dd3098fd917/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p> godfrey marketingexpertseries mes http://video.twentythree.com/simon-banks-video-strategist <p>Simon Banks, Video Strategist - Tallboy communications ltd, shares insides on how companies should start thinking video as a strategy, more than just a stand alone product. More importantly WHY it is important to have a strategy for your video to get the best traction possible.</p><p><a href="http://video.twentythree.com/simon-banks-video-strategist"><img src="http://video.twentythree.com/49543318/55650030/177cd8c1d1fd23c0bfc78dd4b479f485/standard/download-12-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/55650030 Thu, 12 Sep 2019 15:45:50 GMT Simon Banks, Video Strategist - Tallboy communications ltd Simon Banks, Video Strategist - Tallboy communications ltd, shares insides on how companies should start thinking video as a strategy, more than just a stand alone product. More importantly WHY it is important to have a strategy for your video to get the best traction possible. Simon Banks, Video Strategist - Tallboy communications ltd, shares insides on how companies should start thinking video as a strategy, more than just a stand alone product. More importantly WHY it is important to have a strategy for your video to... TwentyThree 10:27 <p>Simon Banks, Video Strategist - Tallboy communications ltd, shares insides on how companies should start thinking video as a strategy, more than just a stand alone product. More importantly WHY it is important to have a strategy for your video to get the best traction possible.</p><p><a href="http://video.twentythree.com/simon-banks-video-strategist"><img src="http://video.twentythree.com/49543318/55650030/177cd8c1d1fd23c0bfc78dd4b479f485/standard/download-12-thumbnail.jpg" width="75" height=""/></a></p> marketingexpertseries MES Simon Banks http://video.twentythree.com/jen-spencer-smartbug-media-1 <p>VP of Sales and Marketing at SmartBug Media</p><p><a href="http://video.twentythree.com/jen-spencer-smartbug-media-1"><img src="http://video.twentythree.com/4465660/37944785/e39fe9ea556032ae963bfaf50a17d905/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/37944785 Fri, 01 Feb 2019 09:12:04 GMT Jen Spencer, SmartBug Media VP of Sales and Marketing at SmartBug Media VP of Sales and Marketing at SmartBug Media TwentyThree 15:13 <p>VP of Sales and Marketing at SmartBug Media</p><p><a href="http://video.twentythree.com/jen-spencer-smartbug-media-1"><img src="http://video.twentythree.com/4465660/37944785/e39fe9ea556032ae963bfaf50a17d905/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> inbound2018 marketingexpertseries video marketing http://video.twentythree.com/mes-joe-lazauskas-contently <p>Hear from Contently's Joe Lazauskas as he talks about his new book and how marketers can become better storytellers.</p><p><a href="http://video.twentythree.com/mes-joe-lazauskas-contently"><img src="http://video.twentythree.com/4465687/38149220/177061a6323fd5351771ce4564e7f0fd/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/38149220 Thu, 17 Jan 2019 09:49:59 GMT Joe Lazauskas, Contently Hear from Contently's Joe Lazauskas as he talks about his new book and how marketers can become better storytellers. Hear from Contently's Joe Lazauskas as he talks about his new book and how marketers can become better storytellers. TwentyThree 16:39 <p>Hear from Contently's Joe Lazauskas as he talks about his new book and how marketers can become better storytellers.</p><p><a href="http://video.twentythree.com/mes-joe-lazauskas-contently"><img src="http://video.twentythree.com/4465687/38149220/177061a6323fd5351771ce4564e7f0fd/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> content marketing interview marketingexpertseries http://video.twentythree.com/mes-jennifer-montague-planday-1 <p>Hear from our new Head of Growth, Jennifer Montague, (formerly Planday) as she breaks down how Planday drove growth with Facebook ads and started using video!</p><p><a href="http://video.twentythree.com/mes-jennifer-montague-planday-1"><img src="http://video.twentythree.com/4959050/37828894/96a507a50bbc47ccda00b43181f93e7e/standard/download-15-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/37828894 Thu, 10 Jan 2019 10:53:57 GMT Jennifer Montague, Planday Hear from our new Head of Growth, Jennifer Montague, (formerly Planday) as she breaks down how Planday drove growth with Facebook ads and started using video! Hear from our new Head of Growth, Jennifer Montague, (formerly Planday) as she breaks down how Planday drove growth with Facebook ads and started using video! TwentyThree 09:26 <p>Hear from our new Head of Growth, Jennifer Montague, (formerly Planday) as she breaks down how Planday drove growth with Facebook ads and started using video!</p><p><a href="http://video.twentythree.com/mes-jennifer-montague-planday-1"><img src="http://video.twentythree.com/4959050/37828894/96a507a50bbc47ccda00b43181f93e7e/standard/download-15-thumbnail.jpg" width="75" height=""/></a></p> demand gen inbound2018 marketingexpertseries video marketing http://video.twentythree.com/adam-petrick-puma <p>Global Director of Brand and Marketing at Puma, Adam Petrick, breaks down how one of the largest sneaker companies in the world connects with their customers and tells meaningful stories.</p><p><a href="http://video.twentythree.com/adam-petrick-puma"><img src="http://video.twentythree.com/4959050/38068548/3a3ec3fb79e58152d6b244ed3c53895a/standard/download-11-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/38068548 Wed, 02 Jan 2019 15:03:00 GMT Adam Petrick, PUMA Global Director of Brand and Marketing at Puma, Adam Petrick, breaks down how one of the largest sneaker companies in the world connects with their customers and tells meaningful stories. Global Director of Brand and Marketing at Puma, Adam Petrick, breaks down how one of the largest sneaker companies in the world connects with their customers and tells meaningful stories. TwentyThree 15:09 <p>Global Director of Brand and Marketing at Puma, Adam Petrick, breaks down how one of the largest sneaker companies in the world connects with their customers and tells meaningful stories.</p><p><a href="http://video.twentythree.com/adam-petrick-puma"><img src="http://video.twentythree.com/4959050/38068548/3a3ec3fb79e58152d6b244ed3c53895a/standard/download-11-thumbnail.jpg" width="75" height=""/></a></p> b2c branding marketingexpertseries http://video.twentythree.com/phil-nottingham-video-strategist-1 <p>Hear from Video Strategist, Phil Nottingham as he breaks down how he helps companies produce and get results from video.</p><p><a href="http://video.twentythree.com/phil-nottingham-video-strategist-1"><img src="http://video.twentythree.com/4465660/37732818/46f4bacb05de258a711f2e9be8f53e77/standard/download-16-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/37732818 Wed, 05 Dec 2018 16:53:32 GMT Phil Nottingham, Video Strategist Hear from Video Strategist, Phil Nottingham as he breaks down how he helps companies produce and get results from video. Hear from Video Strategist, Phil Nottingham as he breaks down how he helps companies produce and get results from video. TwentyThree 20:14 <p>Hear from Video Strategist, Phil Nottingham as he breaks down how he helps companies produce and get results from video.</p><p><a href="http://video.twentythree.com/phil-nottingham-video-strategist-1"><img src="http://video.twentythree.com/4465660/37732818/46f4bacb05de258a711f2e9be8f53e77/standard/download-16-thumbnail.jpg" width="75" height=""/></a></p> inbound2018 marketingexpertseries video content strategy video marketing webinars http://video.twentythree.com/mes-george-b-thomas-impulse-creative-1 <p>Watch our latest episode in the with George B. Thomas, Marketing Evangelist at Impulse Creative as he breaks down all-things video marketing for brands!</p><p><a href="http://video.twentythree.com/mes-george-b-thomas-impulse-creative-1"><img src="http://video.twentythree.com/12732915/37234492/a9914ff5ac4d2d36277eec8cb6331fad/standard/download-19-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/37234492 Tue, 13 Nov 2018 10:19:25 GMT George B Thomas, Impulse Creative Watch our latest episode in the with George B. Thomas, Marketing Evangelist at Impulse Creative as he breaks down all-things video marketing for brands! Watch our latest episode in the with George B. Thomas, Marketing Evangelist at Impulse Creative as he breaks down all-things video marketing for brands! TwentyThree 12:54 <p>Watch our latest episode in the with George B. Thomas, Marketing Evangelist at Impulse Creative as he breaks down all-things video marketing for brands!</p><p><a href="http://video.twentythree.com/mes-george-b-thomas-impulse-creative-1"><img src="http://video.twentythree.com/12732915/37234492/a9914ff5ac4d2d36277eec8cb6331fad/standard/download-19-thumbnail.jpg" width="75" height=""/></a></p> inbound2018 marketingexpertseries video marketing http://video.twentythree.com/marketing-nation-summit <p>This episode features<br /> Matt Heinz, President of Heinz Marketing.<br /> Nick Westergaard, Chief Brand Strategist at Brand Driven Digital,<br /> John Fernandez, VP, Revenue Marketing at Contently</p><p><a href="http://video.twentythree.com/marketing-nation-summit"><img src="http://video.twentythree.com/27288173/27492895/b72304e4fa69b9bc38d48b59d5416860/standard/download-12-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/27492895 Thu, 24 May 2018 10:02:37 GMT Marketing Nation Summit This episode features Matt Heinz, President of Heinz Marketing. Nick Westergaard, Chief Brand Strategist at Brand Driven Digital, John Fernandez, VP, Revenue Marketing at Contently This episode features Matt Heinz, President of Heinz Marketing. Nick Westergaard, Chief Brand Strategist at Brand Driven Digital, John Fernandez, VP, Revenue Marketing at Contently TwentyThree 08:51 <p>This episode features<br /> Matt Heinz, President of Heinz Marketing.<br /> Nick Westergaard, Chief Brand Strategist at Brand Driven Digital,<br /> John Fernandez, VP, Revenue Marketing at Contently</p><p><a href="http://video.twentythree.com/marketing-nation-summit"><img src="http://video.twentythree.com/27288173/27492895/b72304e4fa69b9bc38d48b59d5416860/standard/download-12-thumbnail.jpg" width="75" height=""/></a></p> marketingexpertseries marketo video marketing http://video.twentythree.com/doug-kessler-how-to-make-less <p>Doug Kessler, Creative Director & Co-Founder at Velocity shares his thoughts on how to break conventions, break rules and try new things.</p><p><a href="http://video.twentythree.com/doug-kessler-how-to-make-less"><img src="http://video.twentythree.com/16107547/16944301/8d6a4a2c0c277921b5d8ac356b79aea1/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/16944301 Thu, 03 May 2018 20:00:00 GMT Doug Kessler - How to Make Less Conventional Content Doug Kessler, Creative Director & Co-Founder at Velocity shares his thoughts on how to break conventions, break rules and try new things. Doug Kessler, Creative Director & Co-Founder at Velocity shares his thoughts on how to break conventions, break rules and try new things. TwentyThree 13:44 <p>Doug Kessler, Creative Director & Co-Founder at Velocity shares his thoughts on how to break conventions, break rules and try new things.</p><p><a href="http://video.twentythree.com/doug-kessler-how-to-make-less"><img src="http://video.twentythree.com/16107547/16944301/8d6a4a2c0c277921b5d8ac356b79aea1/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> epic content marketing marketingexpertseries http://video.twentythree.com/jason-hsiao-1 <p>Jason Hsiao is the Chief Video Officer & Co-Founder of Animoto.</p><p><a href="http://video.twentythree.com/jason-hsiao-1"><img src="http://video.twentythree.com/7718128/26979761/90e651ffaa76556a3d0d1c7bf92fae9b/standard/download-7-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/26979761 Wed, 25 Apr 2018 16:28:39 GMT Jason Hsiao Jason Hsiao is the Chief Video Officer & Co-Founder of Animoto. Jason Hsiao is the Chief Video Officer & Co-Founder of Animoto. TwentyThree 20:59 <p>Jason Hsiao is the Chief Video Officer & Co-Founder of Animoto.</p><p><a href="http://video.twentythree.com/jason-hsiao-1"><img src="http://video.twentythree.com/7718128/26979761/90e651ffaa76556a3d0d1c7bf92fae9b/standard/download-7-thumbnail.jpg" width="75" height=""/></a></p> inbound2018 marketingexpertseries video marketing http://video.twentythree.com/marketing-expert-series-ann-handley <p>Ann Handley is the Chief Content Officer at MarketingProfs, marketing keynote speaker and Wall Street Journal best-selling author.</p><p><a href="http://video.twentythree.com/marketing-expert-series-ann-handley"><img src="http://video.twentythree.com/19476794/25310577/e3d617df9a2324e9b14f7cb07b94bb4c/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/25310577 Wed, 07 Mar 2018 14:03:49 GMT Marketing Expert Series: Ann Handley Ann Handley is the Chief Content Officer at MarketingProfs, marketing keynote speaker and Wall Street Journal best-selling author. Ann Handley is the Chief Content Officer at MarketingProfs, marketing keynote speaker and Wall Street Journal best-selling author. TwentyThree 08:40 <p>Ann Handley is the Chief Content Officer at MarketingProfs, marketing keynote speaker and Wall Street Journal best-selling author.</p><p><a href="http://video.twentythree.com/marketing-expert-series-ann-handley"><img src="http://video.twentythree.com/19476794/25310577/e3d617df9a2324e9b14f7cb07b94bb4c/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> annhandley contentmarketing contentmarketingadvice contentmarketingexpert contentmarketingstrategy contentmarketingtips2018 longformcontent marketingexpertseries marketingprofs marketingstrategytips videocaptions videomarketingtips http://video.twentythree.com/mes-rand-fishkin-1 <p>Rand Fishkin is the Founder of SparkToro and Moz, frequent marketing keynote speaker and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018).</p><p><a href="http://video.twentythree.com/mes-rand-fishkin-1"><img src="http://video.twentythree.com/19476793/20974470/7ce07432fd7f6f61d48eb62ec37844a4/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/20974470 Wed, 28 Feb 2018 13:42:27 GMT Rand Fishkin Rand Fishkin is the Founder of SparkToro and Moz, frequent marketing keynote speaker and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018). Rand Fishkin is the Founder of SparkToro and Moz, frequent marketing keynote speaker and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018). TwentyThree 19:57 <p>Rand Fishkin is the Founder of SparkToro and Moz, frequent marketing keynote speaker and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018).</p><p><a href="http://video.twentythree.com/mes-rand-fishkin-1"><img src="http://video.twentythree.com/19476793/20974470/7ce07432fd7f6f61d48eb62ec37844a4/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> marketingexpertseries video content strategy video marketing http://video.twentythree.com/rand-fishkin-founder-sparktoro-and <p>Rand Fishkin is the Founder of SparkToro and Moz, frequent marketing keynote speaker and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018).</p><p><a href="http://video.twentythree.com/rand-fishkin-founder-sparktoro-and"><img src="http://video.twentythree.com/19476793/52149089/dce15ba5e7d7691f3630c798cec1affd/standard/download-12-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/52149089 Wed, 28 Feb 2018 12:42:27 GMT Rand Fishkin, Founder SparkToro and Moz Rand Fishkin is the Founder of SparkToro and Moz, frequent marketing keynote speaker and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018). Rand Fishkin is the Founder of SparkToro and Moz, frequent marketing keynote speaker and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018). TwentyThree 01:19 <p>Rand Fishkin is the Founder of SparkToro and Moz, frequent marketing keynote speaker and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018).</p><p><a href="http://video.twentythree.com/rand-fishkin-founder-sparktoro-and"><img src="http://video.twentythree.com/19476793/52149089/dce15ba5e7d7691f3630c798cec1affd/standard/download-12-thumbnail.jpg" width="75" height=""/></a></p> marketingexpertseries video content strategy video marketing http://video.twentythree.com/kipp-bodnar-1 <p>Kipp Bodnar is the CMO at HubSpot, B2B Marketing Speaker and a co-author of The B2B Social Media Book.</p><p><a href="http://video.twentythree.com/kipp-bodnar-1"><img src="http://video.twentythree.com/19476789/21413057/e0f6ae58d27c944c359e9d2ac6b3ebae/standard/download-7-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/21413057 Wed, 21 Feb 2018 11:28:44 GMT Kipp Bodnar Kipp Bodnar is the CMO at HubSpot, B2B Marketing Speaker and a co-author of The B2B Social Media Book. Kipp Bodnar is the CMO at HubSpot, B2B Marketing Speaker and a co-author of The B2B Social Media Book. TwentyThree 08:54 <p>Kipp Bodnar is the CMO at HubSpot, B2B Marketing Speaker and a co-author of The B2B Social Media Book.</p><p><a href="http://video.twentythree.com/kipp-bodnar-1"><img src="http://video.twentythree.com/19476789/21413057/e0f6ae58d27c944c359e9d2ac6b3ebae/standard/download-7-thumbnail.jpg" width="75" height=""/></a></p> full funnel marketing inbound2017 interview kipp bodnar marketingexpertseries video marketing videomarketing2018 video marketing expert video marketing tips http://video.twentythree.com/scott-brinker-4 <p>Scott Brinker is the VP platform ecosystem at HubSpot, chair of the MarTech conference, and editor of chiefmartec.com.</p><p><a href="http://video.twentythree.com/scott-brinker-4"><img src="http://video.twentythree.com/19476794/20874414/1c4ad14839e7ea0e7cc8bda6de70b5cc/standard/download-7-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/20874414 Fri, 09 Feb 2018 11:08:05 GMT Scott Brinker Scott Brinker is the VP platform ecosystem at HubSpot, chair of the MarTech conference, and editor of chiefmartec.com. Scott Brinker is the VP platform ecosystem at HubSpot, chair of the MarTech conference, and editor of chiefmartec.com. TwentyThree 13:19 <p>Scott Brinker is the VP platform ecosystem at HubSpot, chair of the MarTech conference, and editor of chiefmartec.com.</p><p><a href="http://video.twentythree.com/scott-brinker-4"><img src="http://video.twentythree.com/19476794/20874414/1c4ad14839e7ea0e7cc8bda6de70b5cc/standard/download-7-thumbnail.jpg" width="75" height=""/></a></p> hubspot marketingexpertseries marketingtechnology marketingtrends2018 scott brinker http://video.twentythree.com/the-6-steps-to-mastering-video-seo <p>It’s no secret that Google loves video on web pages. Which as you already know, means there is great potential in publishing them in the right way for optimal SEO results. It’s about providing relevant and useful information for Google to crawl, or index, from the video embedcode. We’ve put together these six steps to help you optimize and improve your SEO results through the power of video: <h3>1. Write Lengthy Video Descriptions</h3> <b>Why?</b> A good description is highly relevant for SEO purposes and should give a clear understanding of the content of the video. Good descriptions should be at least 150 characters long, but can easily go up to 1,000 words. <br/> <b>How? </b>Define a handful of keywords, use those same keywords consistently in the description, and start with the most important information. Keep the description detailed and precise, so the viewer knows exactly what content they about to engage with. <h3>2. Always Tag Your Videos </h3> <b>Why?</b> A consistent usage of tags is highly relevant for SEO and navigation on your video section, used to help identify videos that are interesting or relevant to your viewers. <br/> <b>How? </b>Identify five one-word video keywords that represent the essence of the video content and try to reuse the same tags in a generic way. You can even consider adding a video “trigger” keyword to notify search engines that your content is there and worth crawling. The keywords used could be anything from “about”, “review” or “top”. <h3>3. Video Sitemaps FTW</h3> <b>Why?</b> A video sitemap is a document that contains all the information, or metadata, needed for Google to be able to index your page. A well-written sitemap will give you a huge competitive advantage as research shows Google prefers videos to other search results. <br/> <b>How? </b>The problem is that sitemaps can become quite complex to create, host and update. Video marketing tools can help alleviate this issue by providing the much-needed infrastructure for sitemaps. <h3>Watch the expert on SEO and Moz founder Rand Fiskin.</h3> <hr/> <h3>4. Optimize All Video Titles</h3> <b>Why?</b> Because the title is the first thing your viewers see and could be the deciding factor whether they choose to click play or not. Therefore it’s crucial that the title catches the essence of the video. <br/> <b>How? </b>Chose a highly-searchable phrase that gives a clear understanding of the content of the video, also when the video is watched outside of its original context. Google truncates titles over 60 characters so make sure to be descriptive and use only the most relevant words. <h3>5. Don’t Forget About Embeds and sharing</h3> Lastly, remember to utilize the online community you already have. Sharing or embedding of a video player in other communities, such as LinkedIn, is highly encouraged. When your audience decides to share your video this is realized to be positive user experience behaviors and rewarded by Google. <h3>6. Add a Transcript</h3> It doesn’t work in every situation, but a lot of brands utilize transcription of videos to add another layer of SEO power. This allows Google to crawl more written content and increase the likelihood that your video will rank for the relevant keywords you’ve chosen. It also allows for a diversity of content so that users can choose whether they want to read or watch the information you’ve shared. <p style="clear: both; margin-bottom: 33px;">Get in touch to learn more about video marketing automation with <a href="https://www.twentythree.net/request-demo/">TwentyThree >> </a></p> <img src="https://cdn2.hubspot.net/hubfs/3076550/todd.png" style="float:left; margin-top:-10px; padding-right: 10px;" ><span style="font-size: 14px; padding-top: 11px; "> Written by: Todd Patton, Head of comms and story</span><br/> <br/> </p><p><a href="http://video.twentythree.com/the-6-steps-to-mastering-video-seo"><img src="http://video.twentythree.com/13968032/18014515/ae87d1ae90fd13390abbbce4b0cb6628/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> http://video.twentythree.com/photo/18014515 Tue, 11 Jul 2017 14:15:17 GMT The 6 Steps to Mastering Video SEO It’s no secret that Google loves video on web pages. Which as you already know, means there is great potential in publishing them in the right way for optimal SEO results. It’s about providing relevant and useful information for Google to crawl, or index, from the video embedcode. We’ve put together these six steps to help you optimize and improve your SEO results through the power of video: 1. Write Lengthy Video Descriptions Why? A good description is highly relevant for SEO purposes and should give a clear understanding of the content of the video. Good descriptions should be at least 150 characters long, but can easily go up to 1,000 words. How? Define a handful of keywords, use those same keywords consistently in the description, and start with the most important information. Keep the description detailed and precise, so the viewer knows exactly what content they about to engage with. 2. Always Tag Your Videos Why? A consistent usage of tags is highly relevant for SEO and navigation on your video section, used to help identify videos that are interesting or relevant to your viewers. How? Identify five one-word video keywords that represent the essence of the video content and try to reuse the same tags in a generic way. You can even consider adding a video “trigger” keyword to notify search engines that your content is there and worth crawling. The keywords used could be anything from “about”, “review” or “top”. 3. Video Sitemaps FTW Why? A video sitemap is a document that contains all the information, or metadata, needed for Google to be able to index your page. A well-written sitemap will give you a huge competitive advantage as research shows Google prefers videos to other search results. How? The problem is that sitemaps can become quite complex to create, host and update. Video marketing tools can help alleviate this issue by providing the much-needed infrastructure for sitemaps. Watch the expert on SEO and Moz founder Rand Fiskin. 4. Optimize All Video Titles Why? Because the title is the first thing your viewers see and could be the deciding factor whether they choose to click play or not. Therefore it’s crucial that the title catches the essence of the video. How? Chose a highly-searchable phrase that gives a clear understanding of the content of the video, also when the video is watched outside of its original context. Google truncates titles over 60 characters so make sure to be descriptive and use only the most relevant words. 5. Don’t Forget About Embeds and sharing Lastly, remember to utilize the online community you already have. Sharing or embedding of a video player in other communities, such as LinkedIn, is highly encouraged. When your audience decides to share your video this is realized to be positive user experience behaviors and rewarded by Google. 6. Add a Transcript It doesn’t work in every situation, but a lot of brands utilize transcription of videos to add another layer of SEO power. This allows Google to crawl more written content and increase the likelihood that your video will rank for the relevant keywords you’ve chosen. It also allows for a diversity of content so that users can choose whether they want to read or watch the information you’ve shared. Get in touch to learn more about video marketing automation with TwentyThree >> Written by: Todd Patton, Head of comms and story It’s no secret that Google loves video on web pages. Which as you already know, means there is great potential in publishing them in the right way for optimal SEO results. It’s about providing relevant and useful information for Google to... TwentyThree 18:20 <p>It’s no secret that Google loves video on web pages. Which as you already know, means there is great potential in publishing them in the right way for optimal SEO results. It’s about providing relevant and useful information for Google to crawl, or index, from the video embedcode. We’ve put together these six steps to help you optimize and improve your SEO results through the power of video: <h3>1. Write Lengthy Video Descriptions</h3> <b>Why?</b> A good description is highly relevant for SEO purposes and should give a clear understanding of the content of the video. Good descriptions should be at least 150 characters long, but can easily go up to 1,000 words. <br/> <b>How? </b>Define a handful of keywords, use those same keywords consistently in the description, and start with the most important information. Keep the description detailed and precise, so the viewer knows exactly what content they about to engage with. <h3>2. Always Tag Your Videos </h3> <b>Why?</b> A consistent usage of tags is highly relevant for SEO and navigation on your video section, used to help identify videos that are interesting or relevant to your viewers. <br/> <b>How? </b>Identify five one-word video keywords that represent the essence of the video content and try to reuse the same tags in a generic way. You can even consider adding a video “trigger” keyword to notify search engines that your content is there and worth crawling. The keywords used could be anything from “about”, “review” or “top”. <h3>3. Video Sitemaps FTW</h3> <b>Why?</b> A video sitemap is a document that contains all the information, or metadata, needed for Google to be able to index your page. A well-written sitemap will give you a huge competitive advantage as research shows Google prefers videos to other search results. <br/> <b>How? </b>The problem is that sitemaps can become quite complex to create, host and update. Video marketing tools can help alleviate this issue by providing the much-needed infrastructure for sitemaps. <h3>Watch the expert on SEO and Moz founder Rand Fiskin.</h3> <hr/> <h3>4. Optimize All Video Titles</h3> <b>Why?</b> Because the title is the first thing your viewers see and could be the deciding factor whether they choose to click play or not. Therefore it’s crucial that the title catches the essence of the video. <br/> <b>How? </b>Chose a highly-searchable phrase that gives a clear understanding of the content of the video, also when the video is watched outside of its original context. Google truncates titles over 60 characters so make sure to be descriptive and use only the most relevant words. <h3>5. Don’t Forget About Embeds and sharing</h3> Lastly, remember to utilize the online community you already have. Sharing or embedding of a video player in other communities, such as LinkedIn, is highly encouraged. When your audience decides to share your video this is realized to be positive user experience behaviors and rewarded by Google. <h3>6. Add a Transcript</h3> It doesn’t work in every situation, but a lot of brands utilize transcription of videos to add another layer of SEO power. This allows Google to crawl more written content and increase the likelihood that your video will rank for the relevant keywords you’ve chosen. It also allows for a diversity of content so that users can choose whether they want to read or watch the information you’ve shared. <p style="clear: both; margin-bottom: 33px;">Get in touch to learn more about video marketing automation with <a href="https://www.twentythree.net/request-demo/">TwentyThree >> </a></p> <img src="https://cdn2.hubspot.net/hubfs/3076550/todd.png" style="float:left; margin-top:-10px; padding-right: 10px;" ><span style="font-size: 14px; padding-top: 11px; "> Written by: Todd Patton, Head of comms and story</span><br/> <br/> </p><p><a href="http://video.twentythree.com/the-6-steps-to-mastering-video-seo"><img src="http://video.twentythree.com/13968032/18014515/ae87d1ae90fd13390abbbce4b0cb6628/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> blog marketingexpertseries