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Hi, it's Kate and welcome to the Video Marketing Minute. For marketers and businesses around the world, GDPR has become a trending topic and for most, a concern about how the new legislation that comes into effect in May 2018 will be costly to implement and shake up workflows and operations within businesses. At TwentyThree, we believe that the implementation of GDPR will benefit all of us as consumers and businesses. That's why we're outlining how being GDPR compliant can actually help you market better and grow your business. First, GDPR empowers marketers to take a personalised and more efficient approach to marketing. With the new legislation, users must actively opt in to receive communications from businesses, meaning that as a marketer, you'll only be focusing your spend on the prospects, leads, and customers who actually want to hear from you. Reaching the right people can also help increase open rates and decrease opt-outs for email campaigns. At TwentyThree, we've implemented new procedures to be GDPR compliant, like a double opt-in for all video collectors. Second, GDPR empowers marketers to develop trust with their customers. Showcasing that your business and marketing department is compliant with the legislation tells your customers that you care about how their data is being handled and that they have control over their information. Third, GDPR empowers marketers to be more customer centric. Allowing users to be in control of their own data, a key component of customer centricity, urges marketers to rethink the customer experience. Lastly, GDPR empowers marketers to improve their business reputation through improved data security. Major data breaches make global headlines and can be damaging to a company's image and reputation. By being GDPR compliant, companies can mitigate the risks of mishandling data, avoiding bad PR and reducing customer churn. TwentyThree is equipped to protect your data, the data of your customers, and all users that engage with our video marketing platform. Companies can collect information or remove user data if necessary, along with compliantly sending data to existing integrations within the platform. Visit this blog post to learn more about how TwentyThree is GDPR compliant.
